Redefining talent representation by amplifying voices and shaping culture.
In The Park is a talent management agency that transcends traditional logistics. Representation there is not just about booking jobs—it’s about advocacy, protection, and recognizing talent as whole individuals.
The name itself carries deep significance. A park is more than just a space—it’s a sanctuary, a meeting ground, a place of refuge and possibility. For founder Carlos Castellanos, it was personal—a metaphor for the kind of environment he wanted to build for the talent he represents. This concept of a safe, supportive space became the cornerstone of our rebrand.
Our visual identity for In The Park strikes a balance between intimacy and stature, and expression with restraint. The custom serif wordmark exudes prestige and interconnectedness, with organic flourishes that evoking nature, unity, and growth. During the strategy and creative direction phase, we envisioned the ‘In The Park’ logotype as resembling a gathering of trees, symbolizing strength, freedom, and mutual protection. Our visual identity for In The Park strikes a balance between intimacy and stature, and expression with restraint. The custom serif wordmark exudes prestige and interconnectedness, with organic flourishes that evoking nature, unity, and growth. During the strategy and creative direction phase, we envisioned the ‘In The Park’ logotype as resembling a gathering of trees, symbolizing strength, freedom, and mutual protection.
BonTemps didn’t just understand the essence of In The Park—they amplified our values. Our brand now feels stronger, more elevated, and fully aligned with our vision.
Founder & Director, In The Park
In The Park is a talent management agency that transcends traditional logistics. Representation there is not just about booking jobs—it’s about advocacy, protection, and recognizing talent as whole individuals. The name itself carries deep significance. A park is more than just a space—it’s a sanctuary, a meeting ground, a place of refuge and possibility.
For founder Carlos Castellanos, it was personal—a metaphor for the kind of environment he wanted to build for the talent he represents. This concept of a safe, supportive space became the cornerstone of our rebrand.
Our visual identity for In The Park strikes a balance between intimacy and stature, and expression with restraint. The custom serif wordmark exudes prestige and interconnectedness, with organic flourishes that evoking nature, unity, and growth. During the strategy and creative direction phase, we envisioned the ‘In The Park’ logotype as resembling a gathering of trees, symbolizing strength, freedom, and mutual protection. The icon refines the “T” from the logotype, transforming it into two interlocking circles—a symbol of connection and support. This form is both structured and fluid, reflecting the agency’s role in championing talent and bridging individuality with collective strength. Handwritten elements, such as signatures, notes, further personalize the system, reinforcing the idea that talent is not just seen, but known
BonTemps didn’t just understand the essence of In The Park—they amplified our values. Our brand now feels stronger, more elevated, and fully aligned with our vision.
Founder & Director, In The Park