Services
Brand Identity
Web Design
Motion Identity
About

Positioning Exe as educators, curators, and connectors
in the global architecture field.

Location
Madrid
Year
2025
Location
Madrid
Year
2025
Context

Exe is an architectural studio built on the idea that design is not the product of a single author, but the outcome of collaboration. Their name is meant to signal both synergy and precision. The challenge was clear: to shape a presence that communicates their unique role in the field. Bound by NDAs and an unconventional business model, Exe struggled to express itself across digital platforms. The opportunity was to transform these limitations into a strength—a brand that conveys clarity, coherence, and cultural relevance without relying on a traditional portfolio.

Identity

Our approach was to build a system that is both distinctive and flexible. The website guides visitors through a seamless experience, balancing clarity with intrigue. Editorial details and narrative-driven copy reflect Exe’s belief in storytelling as a critical architectural tool.

Overview

Design-forward and coherent, the result is a brand that elevates the studio as a resource for discourse, education, and collaboration across the global architecture community.

Working with BonTemps has been a fresh and stimulating experience. Their outstanding work encouraged us to open our minds and re-examine our convictions. The result is a brand identity we are truly proud of—one that feels authentic and deeply resonates with us.

Toni Cañellas,
Head of Communication & Creative Director
Context

Exe is an architectural studio built on the idea that design is not the product of a single author, but the outcome of collaboration. Their name is meant to signal both synergy and precision. The challenge was clear: to shape a presence that communicates their unique role in the field. Bound by NDAs and an unconventional business model, Exe struggled to express itself across digital platforms. The opportunity was to transform these limitations into a strength—a brand that conveys clarity, coherence, and cultural relevance without relying on a traditional portfolio.

Identity

Our approach was to build a system that is both distinctive and flexible. The website guides visitors through a seamless experience, balancing clarity with intrigue. Editorial details and narrative-driven copy reflect Exe’s belief in storytelling as a critical architectural tool.

Overview

Design-forward and coherent, the result is a brand that elevates the studio as a resource for discourse, education, and collaboration across the global architecture community.

Working with BonTemps has been a fresh and stimulating experience. Their outstanding work encouraged us to open our minds and re-examine our convictions. The result is a brand identity we are truly proud of—one that feels authentic and deeply resonates with us.

Toni Cañellas,
Head of Communication & Creative Director