A minimal, airy identity that transforms a production studio
into a limitless creative canvas.
( ) Nueva Carolina is a creative studio in Madrid, offering a versatile production space alongside full-scale services for photography and commercial film. When they approached us for a rebrand, their identity needed to reflect not only their physical studio—which features a large cyclorama and adaptable shooting environments—but also their comprehensive production capabilities, from equipment rental to art direction and set fabrication.
We developed a bold yet minimal visual identity that conceptualizes Nueva Carolina as a blank canvas—a space where ideas can take shape with endless possibilities. The logotype, represented by an empty pair of brackets, visually reinforces this concept, symbolizing both adaptability and openness while also reflecting the airiness and sense of harmony in the studio’s interior design.
Inspired by the markings on film negatives, the layout system creates a subtle connection to the world of photography and production while remaining functional and highly recognizable. A custom vibrant orange color—inspired by industrial production tape—adds a striking, utilitarian edge while maintaining a clean, timeless aesthetic.
The result is a brand identity that positions ( ) Nueva Carolina as more than just a studio—a versatile production partner, ready to bring creative visions to life.
Following the rebranding of our project, we have witnessed remarkable progress in the evolution and positioning, leading to positive business growth.
Co-founder, Espacio Nueva Carolina
( ) Nueva Carolina is a creative studio in Madrid, offering a versatile production space alongside full-scale services for photography and commercial film. When they approached us for a rebrand, their identity needed to reflect not only their physical studio—which features a large cyclorama and adaptable shooting environments—but also their comprehensive production capabilities, from equipment rental to art direction and set fabrication.
We developed a bold yet minimal visual identity that conceptualizes Nueva Carolina as a blank canvas—a space where ideas can take shape with endless possibilities. The logotype, represented by an empty pair of brackets, visually reinforces this concept, symbolizing both adaptability and openness while also reflecting the airiness and sense of harmony in the studio’s interior design.
Inspired by the markings on film negatives, the layout system creates a subtle connection to the world of photography and production while remaining functional and highly recognizable. A custom vibrant orange color—inspired by industrial production tape—adds a striking, utilitarian edge while maintaining a clean, timeless aesthetic.
The result is a brand identity that positions ( ) Nueva Carolina as more than just a studio—a versatile production partner, ready to bring creative visions to life.
Following the rebranding of our project, we have witnessed remarkable progress in the evolution and positioning, leading to positive business growth.
Co-founder, Espacio Nueva Carolina