When artisanal craft meets contemporary design
—an identity that bridges the bucolic and the refined.
If you’ve ever dined at a trendy restaurant in Mexico City and ordered a side of bread, there’s a fair chance that the sumptuous slices with perfect crust that arrived at your table were from Saint Bakery. Famous among both locals and tourists as the finest sourdough Mexico City has to offer, Saint supplies bread to the city’s most frequented and chic spots.
Our task was a holistic rebrand to coincide with the opening of a new production center and cafe location in La San Miguel. We designed an evocative logo reminiscent of the rustic character of the bread to capture the brand’s signature elevated style.
To tell the Saint narrative more completely, we also developed a technical style grid system within which we could place various graphic elements. These layouts have an industrial feeling, and were inspired by the large ovens in which Saint’s meticulously designed delicacies rise to perfection.
Our photograph balances casual and elevated, focusing on the quotidian as well as select fashion inspired details. To further convey this mix of everyday and fantasy, we utilized our point & shoot 35mm alongside the precision and clarity of medium format film.
Our final identity strikes a balance between organic and studied, artisanal and contemporary, bucolic and refined. We were grateful for the opportunity to work with such a fresh and inspiring voice from our city, and we wish Saint continued success in their mission of panificación.
Creative Director, BonTemps©
If you’ve ever dined at a trendy restaurant in Mexico City and ordered a side of bread, there’s a fair chance that the sumptuous slices with perfect crust that arrived at your table were from Saint Bakery. Famous among both locals and tourists as the finest sourdough Mexico City has to offer, Saint supplies bread to the city’s most frequented and chic spots.
Our task was a holistic rebrand to coincide with the opening of a new production center and cafe location in La San Miguel. We designed an evocative logo reminiscent of the rustic character of the bread to capture the brand’s signature elevated style.
To tell the Saint narrative more completely, we also developed a technical style grid system within which we could place various graphic elements. These layouts have an industrial feeling, and were inspired by the large ovens in which Saint’s meticulously designed delicacies rise to perfection.
Our photograph balances casual and elevated, focusing on the quotidian as well as select fashion inspired details. To further convey this mix of everyday and fantasy, we utilized our point & shoot 35mm alongside the precision and clarity of medium format film.
Our final identity strikes a balance between organic and studied, artisanal and contemporary, bucolic and refined. We were grateful for the opportunity to work with such a fresh and inspiring voice from our city, and we wish Saint continued success in their mission of panificación.
Creative Director, BonTemps©